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Rethinking Public Relations
The Spin and the Substance
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PR is a A£2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. PR needs reform because it will not go away, and because it continues to grow. It must become reasoned persuasion. Until that happens via voicing more competitive group intermediation and internal reform, it stands convicted as charged: contributing to communicative inequality in liberal, democratic and market democracies.
Routledge; August 2000
209 pages; ISBN 9780203462508
Read online, or download in secure PDF format or MobiPocket
209 pages; ISBN 9780203462508
Read online, or download in secure PDF format or MobiPocket
Subject categories
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Labor market. Labor supply. Labor demand
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Public relations. Industrial publicity
- Media > Media Analysis
- Media > Media, Communication and Cultural Studies
- Media > Public Relations
- Business > Public Relations
ISBNs
9781134603589
9781134603572
9780415217590
9780203462508
0203462505