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Consumer Boycotts
Effecting Change through the Marketplace and Media
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Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types of boycotts-from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.
Routledge; September 1999
305 pages; ISBN 9780203900406
Read online, or download in secure PDF format or MobiPocket
305 pages; ISBN 9780203900406
Read online, or download in secure PDF format or MobiPocket
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ISBNs
9781135960421
9781135960414
9780415924566
9780203900406
0203900405