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Publishing, Markets and Readerships in Late-Twentieth
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Understanding Women's Magazines explores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyses the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red. She relates the revolution in the women's magazines' market to the consumer culture which has brought an increasing focus on conusumer 'lifestyles', and shows how magazines have tried to 'get close to the reader' in their attempts to identify and target the'new' women of the contemporary world.
Routledge; December 2002
205 pages; ISBN 9780203122389
Read online, or download in secure PDF format or MobiPocket
205 pages; ISBN 9780203122389
Read online, or download in secure PDF format or MobiPocket
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9781134606245
9781134606238
9780415216388
9780203122389
0203122380