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Understanding Women's Magazines
Publishing, Markets and Readerships in Late-Twentieth Century Britain
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Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'. less
Taylor and Francis; December 2002
205 pages; ISBN 9781134606245
Read online, or download in secure PDF format
205 pages; ISBN 9781134606245
Read online, or download in secure PDF format
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ISBNs
0203122380
9780203122389
9780415216388
9781134606238
9781134606245