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Who's Buying Entertainment

Who's Buying Entertainment
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US$ 68.95
The tenth edition of Who’s Buying Entertainment is based on unpublished data collected by the Bureau of Labor Statistics’ 2012 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on amusing themselves by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The individual products and services examined in this report include items ranging from television sets to movie tickets, video games, cable service, pet food, toys, sports equipment, and recreational vehicles. New to this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2012) the Great Recession. INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.
New Strategist Press, LLC; July 2014
159 pages; ISBN 9781940308586
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