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Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
John Wiley & Sons, Ltd.; May 2004
370 pages; ISBN 9781841125916
Read online, or download in secure PDF format
370 pages; ISBN 9781841125916
Read online, or download in secure PDF format
