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Marketing Modernity
Italian Advertising from Fascism to Postmodernity
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Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
Routledge; February 2003
193 pages; ISBN 9780203417539
Read online, or download in secure PDF format or MobiPocket
193 pages; ISBN 9780203417539
Read online, or download in secure PDF format or MobiPocket
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9781134489909
9781134489893
9780415270441
9780203417539
0203417534