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Marketing for Architects and Engineers
A new approach
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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Taylor and Francis; March 2004
ISBN 9781135820343
Read online, or download in EPUB or secure PDF format
ISBN 9781135820343
Read online, or download in EPUB or secure PDF format
Subject categories
- Academic > Performing Arts > Theaters > Theaters > Theaters > By city and building A-Z
- Academic > Performing Arts > Theaters > Theaters > 1821- > General works
- Academic > Performing Arts > Theatrical costume and costume design > Materials and articles of clothing > Rings, bracelets, armillae, etc. > 1821-
- Academic > Architecture, Landscape > Architecture > General
- Academic > Architecture, Landscape > Architecture > Architecture as a profession
- Academic > Architecture, Landscape > Architecture > Architectural criticism
- Academic > Performing Arts > Theaters > Theaters > By city and building A-Z
- Academic > Visual Arts > Architecture
- Academic > Visual Arts > Architecture > General
- Academic > Visual Arts > Architecture > Architectural criticism
- Academic > Performing Arts > Theaters > Other countries A-Z
- Academic > Economics
- Technology > Engineering
- Business > Marketing
- Business > Project Management
- Architecture
ISBNs
0203362322
9780203362327
9780419202905
9781135820343
9781135820350