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Marketing for Architects and Engineers

A new approach

Marketing for Architects and Engineers by Brian Richardson
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US$ 99.95
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Taylor and Francis; September 2003
ISBN 9781135820343
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Title: Marketing for Architects and Engineers
Author: Brian Richardson
 
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