for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to

Learn more


Advertising by Iain MacRury
Add to cart
US$ 34.95
(If any tax is payable it will be calculated and shown at checkout.)

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Taylor and Francis; January 2009
224 pages; ISBN 9781134530496
Read online, or download in secure EPUB or secure PDF format
Title: Advertising
Author: Iain MacRury
Buy, download and read Advertising (eBook) by Iain MacRury today!