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Global Media Studies
An Ethnographic Perspective
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Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics. less
Taylor and Francis; January 2013
328 pages; ISBN 9781134380138
Read online, or download in EPUB or secure PDF format
328 pages; ISBN 9781134380138
Read online, or download in EPUB or secure PDF format
Subject categories
- Academic > Journalism and Media > Communication. Mass media > Documentary mass media
- Academic > Languages and Linguistics > Philology. Linguistics > Communication. Mass media
- Media > Media Analysis
- Media > Media, Communication and Cultural Studies
- Current Events > Mass Media
- Political Science > Globalization
- Language Arts & Disciplines > Communication
- Social Science
ISBNs
0203505441
9780203505441
9780415314404
9781134380138
9781134380145