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This is the eBook version of the printed book.
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.
Pearson Education; August 2002
ISBN 9780768669428
Read online, or download in secure PDF format or MobiPocket
ISBN 9780768669428
Read online, or download in secure PDF format or MobiPocket
Subject categories
- Academic > Business and Commerce > Commerce > Boards of trade. Chambers of commerce.
- Academic > Business and Commerce > Commerce > By region or country
- Academic > Economics > Commerce > Boards of trade. Chambers of commerce.
- Academic > Economics > Commerce > By region or country
- Business > Marketing
- Business > Economic Conditions
- Business > International
- Business > Advertising & Promotion
ISBNs
9780768669428
9780131480674
9780130617163
0131480677