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Survival in an Era of Instant News
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Now your reputation can be attacked by anyone, anywhere, at any time. Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new demands for instant, accurate answers direct from you, not the media. Crisis management expert Gerald R. Baron shows why you're a target even if you've done nothing wrong, identifies powerful new crisis preparation techniques, and helps you think clearly and act effectively to protect your reputation no matter what happens.
Pearson Education; September 2002
356 pages; ISBN 9780131517035
Read online, or download in secure PDF format
356 pages; ISBN 9780131517035
Read online, or download in secure PDF format
