The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader ...

New to eBooks.com?

Learn more

The Entertainment Marketing Revolution

Bringing the Moguls, the Media, and the Magic to the World, Adobe Reader

The Entertainment Marketing Revolution
Add to cart
US$ 49.95
(If any tax is payable it will be calculated and shown at checkout.)

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks?and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Pearson Education; May 2002
358 pages; ISBN 9780131517271
Read online, or download in secure PDF format