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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
Pearson Education; January 2003
ISBN 9780768669503
Read online, or download in secure PDF format or MobiPocket
ISBN 9780768669503
Read online, or download in secure PDF format or MobiPocket
Subject categories
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Labor market. Labor supply. Labor demand
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Public relations. Industrial publicity
- Academic > Business and Commerce > Business > Vocational guidance. Career devlopment
- Academic > Economics > Commerce
- Media > Public Relations
- Business > Public Relations
ISBNs
9780768669503
9780131517318
9780130090256
0131517317