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Global and Transnational Business
Strategy and Management
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In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
John Wiley & Sons, Ltd.; August 2004
498 pages; ISBN 9780470867792
Read online, or download in secure PDF format
498 pages; ISBN 9780470867792
Read online, or download in secure PDF format
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ISBNs
9780470867792
9780470851265
9780470336441
0470867795