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Web Data Mining and Applications in Business Intelligence

Bhavani Thuraisingham
Web Data Mining and Applications in Business Intelligence
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The explosion of Web-based data has created a demand among executives and technologists for tools and strategies to gather, analyze and utilize online information. This book describes key concepts in Web mining and discusses resulting applications in business intelligence and counter-terrorism. Armed with the knowledge contained in this book, organizations can collect and analyze critical data in order to develop customer relationships, increase sales, and identify potential threats.
CRC Press; June 2003
544 pages; ISBN 9781135508784
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0203499514
9780203499511
9780849314605
9781135508777
9781135508784