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Political Campaigning in Referendums
Framing the Referendum Issue
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This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
Taylor and Francis; January 2013
224 pages; ISBN 9781134272969
Read online, or download in EPUB or secure PDF format
224 pages; ISBN 9781134272969
Read online, or download in EPUB or secure PDF format
Subject categories
- Academic > Public Affairs > Public Affairs > Public administration
- Academic > Political Science > Political Science > Public administration
- Academic > Public Affairs > Public Affairs > Public administration > Political parties
- Academic > Public Affairs > Political institutions and public administration > General. Comparative government > Political rights. Political participation
- Academic > Political Science > Political Science > Public administration > Political parties
- Academic > Political Science > Political institutions and public administration > General. Comparative government > Political rights. Political participation
- Political Science > International Relations
- Political Science > Elections
ISBNs
0203335031
9780203335031
9780415349413
9781134272969
9781134272976