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A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Routledge; November 2003
232 pages; ISBN 9780203299982
Read online, or download in secure PDF format or MobiPocket
232 pages; ISBN 9780203299982
Read online, or download in secure PDF format or MobiPocket
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9781134354108
9781134354092
9780415322249
9780203299982
0203299981