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Working for McDonald's in Europe
The Unequal Struggle
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This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
Routledge; December 2000
256 pages; ISBN 9780203006467
Read online, or download in secure PDF format or MobiPocket
256 pages; ISBN 9780203006467
Read online, or download in secure PDF format or MobiPocket
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ISBNs
9781134620807
9781134620791
9780415207874
9780203006467
0203006461