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Managing Today’s News Media

Audience First

Managing Today’s News Media by Samir A. Husni
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The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

SAGE Publications; July 2015
256 pages; ISBN 9781483325002
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Title: Managing Today’s News Media
Author: Samir A. Husni; Debora Halpern Wenger; Hank Price
 
ISBNs
9781452292571
9781483325002