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The Invisible Touch

The Four Keys to Modern Marketing

The Invisible Touch by Harry Beckwith
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US$ 9.99
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
Grand Central Publishing; January 2001
ISBN 9780759520943
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Title: The Invisible Touch
Author: Harry Beckwith
 
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ISBNs
0759520941
9780759520943
9780759561052
9780759581098