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The Easy Step by Step Guide to Building a Positive Media Profile
How to Raise the Profile of Your Organisation Through the Media
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Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation?s profile. This book looks at how to build a positive media profile for an organisation. It provides information on how the media works and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview and how to handle a bad news story.
In this guide:
How to build and maintain good relations with the media
How to get good media coverage for your organisation
How to write a news release and get it published
How to conduct a radio and TV interview
How to handle a media crisis
Excerpt
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The television studio
When asked to attend an interview in a television studio, try to allow enough time to reach the studio without being too rushed. Find the toilet and try to settle yourself. Don?t give yourself too much time or your nervous tension can mount.
As for radio, don?t be tempted to have a stiff drink before appearing or drink tea or coffee. Stick to water.
Remember that nothing is ever ?off the record?, so don?t reveal anything you don?t want to be used to anyone in the studio ? they may feed this information to the interviewer, who could then use it in the programme to throw you off your stride.
When you meet your interviewer, try and ask him what his first questions is to be. I say try, because that may be difficult. You may not have time to see him before the interview and you will also have other people wiring you up with a microphone and positioning you in the chair etc.
Television studios are bright and hot and the glare of the lights takes some getting used to. The television studio is also a lot smaller than many people imagine. If you get the chance to visit one before your interview, take it. Being familiar with your surroundings will help you when the time comes to be interviewed.
If the studio hasn?t been laid out, or has been used for some other purpose, it may appear to be simply a bare room to you, a bit echoing. When dressed for the set, seating is usually arranged around the ?stage? in ranks ? a bit like a theatre ? and there are usually two or three cameras on moveable pedestals.
The director will, from his control room, be able to select from a range of shots of those taking part in the programme. Although a red light will appear on the camera whose picture is being used, do not attempt to try and follow this red light ? it will only confuse you. But do remember that even when you believe you are off camera act as if you are still on camera. You don?t want to be caught unawares.
Subject categories
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Labor market. Labor supply. Labor demand
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Public relations. Industrial publicity
- Media > Public Relations
- Business > Small Business
- Business > Sales & Selling
- Business > Advertising & Promotion
- Business > Public Relations
ISBNs
1433702827
9780953985623
9781433702822