Winning At Retail
Developing a Sustained Model for Retail Success
In Winning at Retail, top retail consultants offer candid, straightforward, and passionate guidance for retailers who understand that winning at this game means setting themselves apart from the pack. Based on McMillan|Doolittles long history of documenting retails biggest players and best practices, this book shows what separates the winners from the losers, and imparts vital lessons on what works and what doesnt in todays retail environment.
Todays top retailers all have one thing in commonthey establish defined market positions for themselves, and carve out a particular place in the customers mind. In short, they dedicate themselves to being the best at something and they defend that advantage at all costs. The savviest retailers know that trying to be everything to everyone didnt work for Kmart, and it wont work for them.
Winning at Retail introduces the Est model for retail success. The Est model guides business leaders in making their company the best in one of five critical areasassortment (biggest), price (cheapest), fashion (hottest), customer service (easiest), and speed of service (quickest). Establishing a position as a leader in one of these five areas is ultimately the secret of success for Wal-Mart, Kohls, Target, and other winning retailers.
Winning at Retail offers all the tools retailers need to establish and implement an effective strategy for long-term growth. It covers all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. As true a cliché today as it was yesterday, retail is all about the customers. But customers and their tastes change rapidlythis one-of-a-kind resource shows retailers how to keep up.
272 pages; ISBN 9781118039977
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Title: Winning At Retail
Author: Willard N. Ander; Neil Z. Stern