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Presents the most important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
Cambridge University Press; August 2001
222 pages; ISBN 9780511032370
Read online, or download in secure PDF format
222 pages; ISBN 9780511032370
Read online, or download in secure PDF format
