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The Winning Message
Candidate Behavior, Campaign Discourse, and Democracy
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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.
Cambridge University Press; May 2002
199 pages; ISBN 9780511029158
Read online, or download in secure PDF format
199 pages; ISBN 9780511029158
Read online, or download in secure PDF format
Subject categories
- Academic > Public Affairs > Public Affairs > United States
- Academic > Public Affairs > Public Affairs > United States > Political rights. Practical politics
- Academic > Public Affairs > Political institutions and public administration > General. Comparative government > Political rights. Political participation
- Academic > Political Science > Political institutions and public administration (United States) > Capital. Public buildings. Government property. Government purchasing > Political rights. Practical politics
- Current Events > Mass Media
- Political Science > Political Parties & Movements
- Political Science > Elections
- History > United States
- History > Americas (North, Central, South, West Indies)
ISBNs
9780521807333
9780511029158
0511029152