The Ten Faces of Innovation
IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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About the author
TOM KELLEY is the managing director of IDEO and the author of the bestselling business classic, The Art of Innovation. As IDEO’s spokesperson, he addresses scores of business audiences on how to use innovation to transform a business’s culture and strategic thinking. He lives in Silicon Valley.
JONATHAN LITTMAN is a contributing editor at Playboy and author of several books on business, crime, and sport.
In the press
Advance Praise for The Ten Faces of Innovation
"Essential reading for every single person in your organization--even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow."
—Seth Godin, author of Purple Cow
“A concensus is emerging that Innovation must become most every firm's ‘Job One.’ ‘Hurdle One,’ however, is a doozer: establishing a Culture of Innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating that ‘culture of innovation.’ Rigorously applying his ‘Ten Faces’ will get the innovation ball rolling ... fast. Bravo!”
— Tom Peters
Critical Acclaim for Tom Kelley’s Previous National Bestseller The Art of Innovation
“Tom Kelley has unlocked the magic box of innovation for corporate America.”
—Bruce Nussbaum, BusinessWeek
“In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed.”
“On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's…. Almost like visiting an IDEO workshop in person.”
From the Hardcover edition.