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Ageless Marketing
Strategies for Reaching the Hearts and Minds of the New Customer Majority
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In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance.
Dearborn Trade Publishing; October 2003
384 pages; ISBN 9781597340915
Read online, or download in secure PDF format
384 pages; ISBN 9781597340915
Read online, or download in secure PDF format
