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Seven Strategies for Cracking the Sales Code
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George Ludwig believes salespeople deserve better. He's spent the past 20 years observing and researching the most effective sales strategies in the world-from the phenomenal success of celebrities like Zig Ziglar and Dale Carnegie, to ordinary men and women who produce extraordinary sales results. These people must have something in common, Ludwig theorized. And like a tenacious scientist, he finally "cracked the selling code," as he describes it, by distilling and synthesizing hundreds of skills, strategies, techniques, and behaviors to seven core areas.
Dearborn Trade Publishing; June 2004
259 pages; ISBN 9781597341387
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259 pages; ISBN 9781597341387
Read online, or download in secure PDF format
