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The Regional Multinationals

MNEs and 'Global' Strategic Management

The Regional Multinationals
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US$ 35.00 (+ tax)
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.
Cambridge University Press; January 2005
290 pages; ISBN 9780511079061
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