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What factors affect a movie's theatrical run? How does the theatrical run affect the demand for video? What types of movies are most profitable? How informative are movie accounting figures? What theaters have the most appeal to consumers? This short handbook provides a deeper understanding of the economics of movies.
Cambridge University Press; March 2005
224 pages; ISBN 9780511110207
Read online, or download in secure PDF format
224 pages; ISBN 9780511110207
Read online, or download in secure PDF format
