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Art of Client Service

54 Things Every Advertising & Marketing Professional Should Know

Art of Client Service
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US$ 19.95
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Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service.
Dearborn Trade Publishing; April 2003
186 pages; ISBN 9781598754766
Read online, or download in secure PDF format