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How to Start, Run, and Stay in Business
The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality
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A new 25th anniversary update of the entrepreneur's bibleFor twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.
Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:
* Preparing a business plan
* Finding the right location
* Deciding on an ownership structure
* Record keeping and taxes
* Financing and capital
* Inventory and distribution
* Hiring and staffing
* Managing and motivating people
* Marketing and promotions
* Risk management
* And much more
In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.
John Wiley & Sons, Inc.; May 2005
290 pages; ISBN 9780471727200
Read online, or download in secure PDF format
290 pages; ISBN 9780471727200
Read online, or download in secure PDF format
Subject categories
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Classes of labor
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Standardization. Simplification. Waste
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Management of special enterprises
- Business > Management
- Business > Small Business
- Business > Home-Based Businesses
ISBNs
9780471727200
9780471671848
0471727202