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- Australia
- Canada
- United Kingdom
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- Australia
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- Brazil
- British Indian Ocean Territory
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- Bulgaria
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- Cayman Islands
- Central African Republic
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- Chile
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- Christmas Island
- Cocos (Keeling) Islands
- Colombia
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- Congo, The Democratic Republic of the
- Congo, Republic of
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- Costa Rica
- Cote d'Ivoire
- Croatia/Hrvatska
- Cuba
- Cyprus
- Czech Republic
- Denmark
- Djibouti
- Dominica
- Dominican Republic
- Timor-Leste
- Ecuador
- Egypt
- El Salvador
- Equatorial Guinea
- Eritrea
- Estonia
- Ethiopia
- Falkland Islands (Malvinas)
- Faroe Islands
- Fiji
- Finland
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- French Guiana
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About the Guest Editor G. Tomas M. Hult is Director of the International
Business Center (e-mail: hult@msu.edu; www.globaledge.org) and
Associate Professor of Marketing and Supply Chain Management in the Eli
Broad Graduate School of Management at Michigan State University. His
research focuses on knowledge management, marketing strategy,
international business, and supply chain management. In addition to JBIM,
his research has been published in the Academy of Management Journal,
Decision Sciences, Journal of Management, Journal of Marketing, Journal
of Retailing, Journal of the Academy of Marketing Science, and Strategic
Management Journal, among others.
Organizational learning and industrial marketing: an introduction to the
special issue
This special issue of the Journal of Business and Industrial Marketing focuses
on the increasingly important but understudied area of organizational
learning as it pertains to industrial marketing. The all-invited issue brings
together a set of outstanding authors known for their work on the topic. Their
articles are positioned to help managers implement learning-based
programs in industrial marketing processes. Additionally, the articles
provide cutting edge insights on a variety of learning issues that should
advance the scholarly field of market-focused learning.
Since Wes Johnston (Editor, Journal of Business and Industrial Marketing)
encouraged me to include one of my own articles in the special issue, I
decided to keep this introduction short. A lot of my ‘‘scholarly learning’’
over the last decade can be found in the article I co-authored with
Dave Ketchen and Stan Slater (see last article in this issue). Other articles I
am particularly fond of are Hult (1998), Hult et al. (2000), Hult and Ketchen
(2001), Hult, Ketchen and Nichols (2001), and Hurley and Hult (1998); all
of those references can be found in the last article in this issue.
In this special issue, the series of five articles address the area of
organizational learning, but does so from rather different angles. As such, I
think the special issue will appeal to a broad variety of marketing scholars
interested in organizational learning, knowledge management, industrial
marketing, and marketing strategy.
In the first article in the special issue, Day expands and extends his notions
on ‘‘market sensing’’ which he has presented earlier in a stream of seminal
works. In the second article, Sinkula presents a conceptualization centered
on ‘‘unlearning’’. In the third article, Hurley focuses on ‘‘people as the main
agents of organizational learning’’. In the fourth article, Mohr and Sengupta
examine ‘‘inter-firm learning’’. In the last article, together with Ketchen and
Slater, I examine longitudinal performance effects of the ‘‘learning climate’’.
Finally, I want to recognize the reviewers who provided valuable input to the
authors in the process of preparing their articles for publication. Since this
issue of JBIM is a collection of all-invited articles, I decided to make the
review process ‘‘open’’ instead of following the standard double blind
process. That way, both the authors and reviewers had the opportunity to
communicate directly with each other after the initial reviews had been
provided through me as the intermediary. In all, I believe this form of
peer-reviewed approach was beneficial for this particular special issue. Also
important, all reviewers have extensive knowledge of the organizational
learning literature. As for the reviewing, I served as the sole reviewer for
Day’s article. Stanley F. Slater and Bryan A. Lukas reviewed Sinkula’s
article. James M. Sinkula and Simon Bell reviewed Hurley’s article.
David J. Ketchen, Jr and Daniel J. Flint reviewed Mohr and Sengupta’s
article. Our article (Hult, Ketchen, and Slater) was reviewed in-house by
S. Tamer Cavusgil and Destan Kandemir (a PhD student working with me in
the area of marketing-focused knowledge management).
I hope you enjoy the issue!G. Tomas M. Hult
Previously published in: Journal of BUSINESS & INDUSTRIAL MARKETING, Volume 17, Number 4, 2002
Emerald Group Publishing Limited; January 2002
244 pages; ISBN 9781845446192
Read online, or download in secure PDF format
244 pages; ISBN 9781845446192
Read online, or download in secure PDF format
