The Leading eBooks Store Online 3,725,826 members ⚫ 1,209,635 ebooks

New to eBooks.com?

Learn more

Scenarios

The Art of Strategic Conversation

Scenarios by Kees van der Heijden
Add to cart
US$ 60.00 US$ 52.99
(If any tax is payable it will be calculated and shown at checkout.)
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
Wiley; March 2011
ISBN 9781119995524
Read online, or download in secure EPUB
Title: Scenarios
Author: Kees van der Heijden
 
  • News
  • Contents
How to increase public support for policy: understanding citizens' perspectives - EUROPP - European Politics and Policy (blog)
Tue, 22 Mar 2016 00:05:30 -0700
EUROPP - European Politics and Policy (blog)How to increase public support for policy: understanding citizens' ...
BP, Shell pull out: pros and cons for Botswana - Mmegi Online
Fri, 13 Aug 2010 07:40:19 -0700
BP, Shell pull out: pros and cons for BotswanaMmegi OnlineOne of Shell's experienced planners -Kees van der Heijden- was ...