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Issues Of Inclusion And Exclusion
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This issue of Retail Insights is devoted to cases
from the 7th International European
Association for Education and Research in
Commercial Distribution (EAERCD)
conference which was hosted by the
University of Gloucestershire Business School
in Cheltenham, England in July 2002 (Web
site - http://online.chelt.ac.uk/eaercd). The
conference attracted 27 papers in the areas of
retail management, international retailing,
retail education, retail case studies and online
retailing. Colin Clarke-Hill chaired the
conference and has been working with me to
select cases for publication in Retail Insights.
This was a difficult task as there was much
good material at the conference and all cases
had been through a blind-review process.
The selected papers will appear in two
issues, three papers in this one and a further
three in a later issue. The theme of this
selection is retail management with a special
emphasis on merchandising issues.
The three papers in this issue are linked but
take very different views of merchandising.
We believe that our readers will be interested
in these papers as they offer some different
insights into retailing in their different ways.
We are particularly pleased to include the
work of Shona Kerfoot and Tamira King who
are being published for the first time.
The paper by Tony Kent develops the
theme of 3-D visual merchandising based on
the store design and the store brand. Each
example shows the development of this theme
over the period, with photographs depicting
both historical and contemporary designs.
Kent shows the link between the store brand
and the physical design elements as a
powerful way of creating differentiating
through style and physical structures. The
paper by Shona Kerfoot, Philippa Ward and
Barry Davies focuses on visual merchandising
and the effects that that has on purchase
recognition and behaviour. The context the
authors use is branded women’s clothing in a
department store setting. Their results
suggest the liking of the merchandise display
does not necessarily determine purchase, but
good display does make a purchase more
likely. The third selection from the
EAERCD’s July conference, is the paper by
Tamira King and Charles Dennis. King and
Dennis’ research is on the newly reported
phenomenon of deshopping, where
consumers, purchasing mainly clothing and
who are predominantly women shoppers, use
retail stores as libraries. The deshopper
selects, purchases, uses and then returns the
garments and accessories to the store for a
refund. The research reveals alarming results
of this type of dishonest behaviour and
considers the implications of deshopping on
retailers’ strategies on service and refund
policy.The issue concludes with a review by Mike Pretious of McGoldrick’s book Retail Marketing, published by McGraw-Hill in 2002. There is also a press release for the latest edition of the Distributive Trades Digest, published by the Institute for Retail Studies, University of Stirling in 2003.
Adelina Broadbridge
Previously published in: International Journal of Retail & Distribution Management, Volume 31, Number 3, 2003
less
Emerald Group Publishing Limited; August 2003
43 pages; ISBN 9781845444983
Read online, or download in secure PDF format
43 pages; ISBN 9781845444983
Read online, or download in secure PDF format
