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The State Of Research In Marketing

The State Of Research In Marketing by Nick Lee
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Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.

Previously published in: Kybernetes, Volume: 39, Number 3\4, 2005
Emerald Publishing Limited; April 2005
177 pages; ISBN 9781845442606
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Title: The State Of Research In Marketing
Author: Nick Lee; John Saunders