The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...
Kellogg on Branding
The Marketing Faculty of The Kellogg School of Management
- The latest thinking on key branding concepts, including brand positioning and design
- Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
- Techniques for building a brand-centered organization
- Insights from senior managers who have fought branding battles and won
This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
352 pages; ISBN 9781118046036
, or download in or
Title: Kellogg on Branding
Author: Alice M. Tybout; Tim Calkins; Philip Kotler
How the World Sees You 2014 US$ 16.99 256 pages
The Essential Financial Toolkit 2010 US$ 46.00 195 pages