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Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their "product" and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.
Taylor & Francis; October 1994
ISBN 9780203973172
Read online, or download in secure PDF format or MobiPocket
ISBN 9780203973172
Read online, or download in secure PDF format or MobiPocket
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ISBNs
9781134830664
9781134830657
9780415112789
9780203973172
0203973178