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Airlines spell glamour, high profits and big business. Television viewers watch airline programmes spellbound. The charismatic heads of certain airlines are known to everyone. But few know the real story. This book, for the first time, sets the record straight. The Airline Business in the Twenty-first Century focuses on the major issues that will affect the airline industry as we enter a new millennium. It tells of an industry working on low margins, of cut-throat competition resulting from 'open skies'. It analyzes the low-cost airline, the impact of electronic commerce and fuels the debate on global airline alliances. In a particularly poignant chapter, the author - a former airline chairman and CEO - lays bare the perils and problems of privatizing state-owned airlines. Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This book is essential reading for anyone interested in aviation and a core text for those working in the industry.
Taylor & Francis; November 2000
ISBN 9780203991916
Read online, or download in secure PDF format or MobiPocket
ISBN 9780203991916
Read online, or download in secure PDF format or MobiPocket
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9781134618217
9781134618200
9780415208826
9780203991916
0203991915