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Effective Media Relations

How to Get Results

Effective Media Relations by David Wragge
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US$ 30.00
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In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
Kogan Page; September 2005
161 pages; ISBN 9780749446055
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Title: Effective Media Relations
Author: David Wragge