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Market Research in Practice

A Guide to the Basics

Market Research in Practice
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US$ 32.50 (+ tax)
This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation, sampl
Kogan Page; January 2004
257 pages; ISBN 9780749445942
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ISBNs
9780749445942
9780749441807
0749445947