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The How of WOW

A Guide to Giving a Speech That Will Positively Blow ‘Em Away

Tony Carlson

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Have you ever given a speech that people remembered ten years later? Is ten days more like it, or even ten minutes? Even if you’re one of the blessed few who are cool, comfortable, and confident at the podium, that doesn’t mean that what you’re saying is registering in any meaningful way.

If you want your speeches to really resonate and shine brilliantly among the countless yawn-inducing presentations heard -- and immediately forgotten -- every day, The How of WOW gives you a treasure trove of proven ideas and techniques for:

Getting attention, empathy, and respect from your audience
Developing a bigger and better stage presence
Turning 'good enough' into a more memorable and powerful experience for your audience
Asking those who invited you the tough questions that are the root of thorough preparation
Identifying and correcting common speech-killing mistakes -- and avoiding them in the future
Maximizing return on your effort by aftermarketing the speech to other audiences

The How of WOW also offers dozens of practical tips and illuminating examples to help you through every stage of the speech process, ensuring your message is heard -- and, better yet, remembered long after the speech is over.

AMACOM; March 2005
287 pages; ISBN 9780814426951
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