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The Image Factory
Consumer Culture, Photography and the Visual Content Industry
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Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, parado xically, evaded the public eye. This book is the first to expose the interior workings of the visual content industry, which produces approximately 70% of the images that define consumer cultures. The corporate acquisition of major photographic and f ilm archives, as well as the digital rights to much of the worlds fine art, is having a profound effect on what we see. From stock photography to new technologies, this book powerfully engages with the historical and cultural issues relating to visua l culture and new media. How has stock photography, the system of renting out ready-made images, transformed the role of marketing and advertising? What impact are digital technologies having on the practices of industry professionals? How have softw are programs such as Photoshop enabled professionals to play God with photographs and how does this influence our belief in the integrity of images? Combining original research on stock photography with a new theoretical take on the circulation of im ages in contemporary culture, The Image Factory provides a comprehensive and in-depth exploration of industrialized commercial photography, its uses and abuses.Please note that images or diagrams have been excluded from this text due to copyright restrictions.
Berg Publishers; November 2003
248 pages; ISBN 9781845206284
Read online, or download in secure PDF format
248 pages; ISBN 9781845206284
Read online, or download in secure PDF format
Subject categories
- Academic > Journalism and Media > Communication. Mass media > Content analysis (Communication)
- Academic > Journalism and Media > Communication. Mass media
- Academic > Visual Arts > General
- Academic > Journalism and Media
- Academic > Visual Arts
- Academic > Humanities
- Media > Media, Communication and Cultural Studies
- Social Science > Anthropology > Cultural
- Current Events > Mass Media
- Social Science > Anthropology
- Business > Advertising & Promotion
- Current Events
- Photography
- Business
- Social Science
- Media
- Academic
ISBNs
9781859736371
9781845206284
1845206282