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Inside Content Marketing

EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

Inside Content Marketing by Theresa Cramer
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Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.


Information Today, Inc.; May 2016
208 pages; ISBN 9780997284904
Read online, or download in secure EPUB or secure PDF format
Title: Inside Content Marketing
Author: Theresa Cramer
 
Subject categories
ISBNs
9780997284904
9780997284911
9781937290061
9781937290078