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A Practical Guide for Management, Business and Market Researchers
Grounded Theory is different from other texts on four levels:
· It offers an overview of qualitative methods in general and locates grounded theory in this context;
· It compares and contrasts the various grounded theory approaches in an accessible manner;
· It offers an in-depth case study for students and researchers to follow/use;
· And it provides a critique of the methodology itself.
Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.
186 pages; ISBN 9781446228975
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