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The Economics of Franchising
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This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
Cambridge University Press; April 2005
352 pages; ISBN 9780511158926
Read online, or download in secure PDF format
352 pages; ISBN 9780511158926
Read online, or download in secure PDF format
