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The Economics of Franchising
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This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
Cambridge University Press; April 2005
352 pages; ISBN 9780511158926
Read online, or download in secure PDF format
352 pages; ISBN 9780511158926
Read online, or download in secure PDF format
Subject categories
- Academic > Economics > Industries. Land use. Labor > Special industries and trades > Miscellaneous industries and trades
- Academic > Business and Commerce > Business > Retail trade
- Academic > Economics > Industries. Land use. Labor > Special industries and trades
- Academic > Business and Commerce > Business
- Academic > Economics > Industries. Land use. Labor
- Academic > Business and Commerce
- Academic > Economics
- Academic > Professions and Applied Sciences
- Law > Commercial
- Business > Corporate Finance
- Business > Small Business
- Business > Retailing
- Business > Economics
- Business > Finance
- Business > Management
- Law
- Academic
- Business
ISBNs
9780521772525
9780511158926
0511158920