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Managing Green Issues

Tom Curtin

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US$ 115.00 (+ tax)

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The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains practical advice, with case studies, and aims to guide the modern organization on how to channel environmental issues to gain competitive advantage.

Palgrave Macmillan Ltd.; May 2000
220 pages; ISBN 9780230509290
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