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Hospitality Marketing Management
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
- Includes coverage of tourism marketing
- Features new material on marketing technology and it's implications in the hospitality industry
- Offers international coverage
- Provides new, applications approach to the discipline of marketing
John Wiley & Sons, Inc.; April 2006
ISBN 9780470524145
Read online, or download in EPUB or secure PDF format
ISBN 9780470524145
Read online, or download in EPUB or secure PDF format
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ISBNs
9780471476542
9780470524145
9780470405833
9780470073599
0470073594