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Beyond Mobile

People, Communications and Marketing in a Mobilized World

Beyond Mobile by Mats Lindgren
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US$ 94.00
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The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Palgrave Macmillan; March 2002
287 pages; ISBN 9780230511613
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Title: Beyond Mobile
Author: Mats Lindgren; Jörgen Jedbratt; Erika Svensson