The Boston Consulting Group on Strategy
Classic Concepts and New Perspectives
With the exception of several articles that appeared first in the Harvard Business Review, most of the pieces in this book are "Perspectives," short essays that were originally published by The Boston Consulting Group for its clients. The ideas they present were almost all developed and tested in the course of working with clients worldwide to improve both position and performance.
The Boston Consulting Group (BCG) is regarded as one of the premier management consulting firms. The Financial Times once credited its founder, Bruce Henderson, with inventing the field of corporate strategy. The themes that run through BCG's ideasthe importance of competitive advantage, the need to "break compromises" and "de-average" the numbers, the value of time, and the power of seeing second or third order causesare more relevant than ever because the need for effective strategy has never been greater. This is a book for managers who want to understand how the business world really works and how to change the course of their companies based on that understanding.
Title: The Boston Consulting Group on Strategy
Author: Carl W. Stern; Michael S. Deimler