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How Voters Decide
Information Processing in Election Campaigns
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This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.
Cambridge University Press; June 2006
360 pages; ISBN 9780511242625
Read online, or download in secure PDF format or MobiPocket
360 pages; ISBN 9780511242625
Read online, or download in secure PDF format or MobiPocket
Subject categories
- Academic > Public Affairs > Political institutions and public administration > General. Comparative government > Political rights. Political participation
- Academic > Political Science > Political institutions and public administration (United States) > Capital. Public buildings. Government property. Government purchasing > Political rights. Practical politics
- Academic > Public Affairs > Political institutions and public administration > General. Comparative government
- Academic > Political Science > Political institutions and public administration (United States) > Capital. Public buildings. Government property. Government purchasing
- Academic > Public Affairs > Political institutions and public administration
- Academic > Political Science > Political institutions and public administration (United States)
- Academic > Public Affairs
- Academic > Political Science
- Academic > Social Sciences
- Academic > Professions and Applied Sciences
- Current Events > Mass Media
- Political Science > Political Parties & Movements
- Political Science > Elections
- Academic
- Political Science
- Current Events
ISBNs
9780521848596
9780511242625
9780511222993
0511222998